You’re not creating ads for interstate billboards, nor are you sticking your logo on the side of a sports arena. And you’re not really in the business of creating high-level brand awareness through video, either.
This is content marketing. You’re all about producing high-quality content assets on an ongoing basis to attract, engage, and convert your audience.
The more you can get your content to support other content assets, the greater your impact. Which is why using video as.